1% for the Planet x Pet Sustainability Coalition: How to Align Your Giveback Program with the ECGT Directive
Selling pet products in the EU—or planning to? With the EU's Empowering Consumers for the Green Transition (ECGT) Directive taking effect this September, the way you communicate your sustainability commitments is changing. Whether you're leading marketing, CSR, or compliance, understanding the new rules is essential to protecting your brand, building consumer trust, and confidently promoting your environmental impact.
Join 1% for the Planet and Pet Sustainability Coalition (PSC) for a practical, jargon-free discussion on what the ECGT Directive means for the pet industry. We'll unpack the key requirements, share best practices for compliant sustainability marketing, and explore how 1% for the Planet certification serves as a low-lift, effective compliance solution.
You'll also hear from PSC about how they help companies across the pet industry advance sustainability through collaboration, resources, and the continued evolution of their industry-leading accreditation program.
Agenda
45-minute moderated discussion
15-minute live Q&A
Presenters
Jeff Wilson, Senior Business Development Lead, 1% for the Planet
Heidi McElvaney, Senior Certification & Operations Manager, 1% for the Planet
Allison Hamburger, Director of Sustainability & Innovation, Pet Sustainability Coalition
Who Should Attend?
This webinar is designed for pet industry professionals responsible for sustainability, communications, and regulatory compliance, including:
CSR and Sustainability Directors
Marketing and Brand Leaders
Compliance and Legal Professionals
Whether you're an EU-based company or a U.S. business selling into the European market, you'll leave with a clearer understanding of the ECGT Directive, practical guidance for compliant environmental marketing, and actionable insights to help your organization stay ahead of evolving consumer protection requirements.