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MAKERS AI

Builders of the AI Economy

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30 minutes Panel Session

Builders of the AI Economy
When AI moves the media money, who owns brand growth?

Hosted by MAKERS AI in partnership with Monks.

AI transformation has moved beyond pilots, prototypes, and boardroom demos.

The real question now is whether AI can operate inside the enterprise systems that drive media, creativity, measurement, and growth.

This session examines the infrastructure behind AI-enabled brand growth: what is replacing legacy silos, how decision-making is shifting, and what brands should demand from the platforms, partners, and systems now shaping growth.

Featuring
— John Piccone, Regional President, Americas, Adform
— James Stephens, Executive Vice President, Head of North America and Global Head of Brand, Monks
—  Eric Matisoff,  Principal Evangelist, Analytics & Data Science, Adobe
_  Jeff Jacobs, McKinsey & Company logo Partner,  McKinsey & Company
— Liz Bacelar, Global Head of Al & Advanced Analytics, Under Armour

Location
📍 Monks

Arrival
Please arrive 15 minutes before the session.

Questions
loise@makersai.ai

Website
https://makersai.ai/cannes-lions-2026

Location
5 Sq. Mérimée
06400 Cannes, France
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Presented by
MAKERS AI