AI Skills Lab: Your Marketing, Powered by AI

​Hands-On Workshop:

​Your Marketing, Powered by AI

​How to build, run, and grow your business using AI

​AI isn’t here to replace your marketing—it’s here to make it simpler, more consistent, and more effective.

​This hands-on, 3-hour workshop is designed for founders and small business owners who want practical marketing systems they can actually keep up with. You’ll learn how to use AI as a working partner to clarify your message, create useful content, and stay connected with customers without overthinking or burning time.

​We’ll walk through the core pieces every business needs working together:

• ​A clear business identity and brand voice

• ​A website that answers real customer questions

• ​Email updates people actually want to read

• ​Social media that supports real relationships

• ​Simple, professional follow-up after networking

​You’ll use AI throughout the session to do real work—not just watch demos. Together, we’ll define how you describe your business and your ideal customers, identify what your audience actually cares about, and turn that into written content you can use immediately.

​By the end of the workshop, you’ll leave with:

• ​A clear description of your business and brand voice

• ​A draft article for your website that solves a customer problem

• ​A ready-to-send email update

• ​Several social media posts created from that same content

• ​A simple, repeatable follow-up message for new contacts

• ​A practical system you can reuse every week

​No marketing background required. No technical expertise needed.

​Bring your laptop. Leave with real work done—and a smarter way to market your business using AI.

​​​About the Instructor: Audrey Kerchner

​​​AI Consultant | Chief Strategist | AI Keynote Speaker

​​​Audrey Kerchner is the founder of Inkyma - an AI consulting firm dedicated to helping small and midsized businesses implement solutions that deliver real results. With over 20 years of experience in strategy and marketing, she’s known for turning AI confusion into clear, simple, actionable tasks that any business owner can follow.

​​​She has led dozens of hands-on trainings, including work with the U.S. Department of Veterans Affairs and multiple private advisory groups. Audrey excels at guiding business owners through practical exercises, breaking down complex ideas into plain-English steps, and showing leaders how to use AI to lighten their workload - not add to it.

​​​She believes AI should be accessible to every business - not just the big ones - and her workshops reflect that mission.