​Traction, Trajectory & Target ROI Workshop

​Brought to you by Sales Primer & VANTEC Angel Network.

​Join Chris Stairs and Colin McWhinnie for this 2-hour high-impact session for founders preparing to raise capital—and needing to show investors the right numbers, not just a compelling story.

​What You'll Learn

​This interactive webinar breaks down exactly what investors look for:

• ​Credible traction metrics;

• ​A defensible growth trajectory; and

• ​A clear path to return on investment.

​You’ll learn how to present your milestones, economics, and growth assumptions in a way that stands up to scrutiny and builds confidence.

​This isn’t about polishing your pitch—it’s about aligning your story with the financial signals investors actually use to make decisions.

​Who this is for

​This session is designed for early-stage founders currently fundraising (or about to).

​This session will help you communicate with clarity, back your claims with the right data, and give investors a reason to lean in.

​About your instructors

​Chris Stairs is a sales and commercialization expert. He has supported the commercialization of North American ventures across a broad range of sectors including construction management software, e-learning, workplace hygiene, therapeutic apparel, industrial automation, event technologies, and bio-innovation. Chris has worked for global brands such as the Olympics, FIFA, NBA, and the MLS.

​Colin McWhinnie is a seasoned entrepreneur, advisor, and sales strategist who has spent nearly two decades helping early-stage and growth-stage founders turn strong innovations into fundable, scalable businesses. Colin specializes in guiding founders through the financial, sales, and funding models required to attract investors with clarity, confidence, and credibility.

​Looking for More Support?

​We're offering 2 sessions to help make sure your numbers stand up to investor scrutiny, both in your Financial Model and in your Pitch Presentation.

​$395 - Financial Model & Due Diligence Prep - Work with Chris to define the core drivers of your business with a structured 9-point "Number Narrative" and translate them into a clear, defensible financial story. Contact: [email protected]

​$195 - Pitch Review: Traction, Trajectory & Target ROI - Work with Colin to test your pitch against what investors actually look for and walk away with a sharper, more credible pitch. Contact: [email protected]