Building Advocacy Programs That Actually Drive Impact

​Most advocacy programs are reactive. A reference request here, a case study scramble there. And in a world flooded with AI-generated content and automated outreach, the programs that can't evolve are the first to lose credibility. Heather Foeh has spent 19 years inside companies like Eloqua, Adobe, and 6sense figuring out what separates programs that stick from ones that stall.

Join Heather and Champion COO Gianna Scorsone for a candid conversation about how to build customer advocacy into something strategic, measurable, and built for the long haul. We'll cover the questions Heather gets asked most: how do you find the right advocates, what does good engagement actually look like, and how do you get internal buy-in. Then we'll open it up to you.

Bring the advocacy challenges you're actually navigating right now. Heather will workshop them live with you!