Frontline Comms: Build Feedback Loops Between HQ & Deskless Employees
For communications professionals to engage frontline employees, they need to build effective feedback loops.
And we're not talking about a haphazard annual survey.
Instead, how can comms pros collect feedback, synthesize it for leadership, advocate for policy change, and then communicate those changes back to employees?
In this virtual event, Comms Futurist is convening a panel of experts to share insights on how internal communications professionals approach feedback loops when supporting large, dispersed, and frontline workforces.
Hear perspectives from leaders working in this space on:
How comms teams gather meaningful feedback from frontline and dispersed employees
How employee feedback helps shape communication strategies and leadership decisions
Why “closing the loop” with employees builds engagement and how to do it effectively
You'll leave with actionable tips and ideas to deepen trust and engage frontline employees. Join us!
in partnership with HubEngage, the unified multi-channel employee engagement platform
Speakers:
Tushneem Dharmagadda is the CEO and founder of HubEngage, a leading employee experience platform designed as a digital hub for workforce communication, recognition, feedback, and engagement. HubEngage brings together multi-channel communication and modular engagement tools into one unified platform, enabling organizations to reach employees wherever they are while simplifying how teams manage engagement.
With over two decades of experience building technology solutions, Tushneem is passionate about helping HR and internal communications teams strengthen workplace culture and deliver measurable employee experience outcomes using AI, automation, and gamification.
Marlaina Jones is a strategic communications leader with nine years of experience crafting messaging that moves people, including brand storytelling and large-scale employee communications. Her career spans roles in higher education at Georgia Tech, legal marketing, and HR communications, giving her a uniquely cross-sector perspective on how organizations connect with their audiences.
Today, Marlaina serves as Internal Communications Coordinator for the Northside Hospital System in metro Atlanta, where she oversees communications reaching approximately 30,000 employees. Her work sits at the intersection of strategy and empathy, building the feedback loops and trust that make meaningful dialogue between administrative teams and frontline healthcare workers possible.
Christina Williams, MA, MBA is an internal, executive, and frontline communications leader who specializes in helping organizations communicate change to the employees closest to the work. She advises executives during mergers, operational transformations, leadership transitions, and enterprise technology implementations, translating complex business strategies into clear direction for managers and frontline teams.
Christina has built communication programs for distributed workforces across hundreds of locations and supported initiatives impacting tens of thousands of employees.
Christina has held communications leadership roles in global manufacturing, SaaS, and national public health programs at the Centers for Disease Control and Prevention (CDC), where she supported high-visibility initiatives and crisis response communications.