The NYC Breakfast Club: Checkout the Future
For ten years, checkout barely moved. A button, a form, a person filling it out.
That era is ending.
This breakfast is for the operators who'd rather find out early, not the ones catching up six months later.
No vendor parade. No "AI is the future" keynote. A room of DTC operators talking through what's actually shifting in how people (and machines) buy: one PDQ data slot with cross-brand benchmarks you won't find anywhere else, and a panel taking on the question most brands are quietly avoiding, when the customer isn't the one clicking, what is your checkout even for?
Speakers (more announced soon)
Harry Roth | Director of Ecommerce, AS Beauty
Runs digital commerce across one of the largest beauty groups in the country, multiple brands, one checkout bar to clear, and real volume behind every test he runs.
Ovadia Labaton | CEO & Co-Founder, The Perfect Jean
Built a cash-flow-positive DTC brand on product obsession and operational discipline. The kind of operator who lives in the data and makes every margin count.
Who's in the room: Founders, CMOs, COOs, and P&L owners at DTC brands doing $10M+/year. Small and senior on purpose, capped at 30.
Format: 90 minutes, sharp.
Agenda
8:30 Doors, coffee, breakfast, introductions
9:00 Lightning talks on the future of checkout
9:30 Panel: Checkout the Future
10:00 Open floor
First of a few we're running in NYC. Seats are limited.