Founder by Design: Zero to Market
Bring your offer to market by the end of the night.
A 4-hour mastermind to transform designers into business founders.
You've been designing businesses this whole time — just other people's. Founder By Design: Zero to Market is a hands-on, in-person mastermind where you build your offer: designed, priced, pitched, and ready to sell before you leave the room.
This is the second Founder By Design event. The first packed a room with 30 designers ready to build — and became the launchpad for an ongoing community. This is the next step: smaller, hands-on, and capped at 20 seats so the work is personal.
Who it's for Designers serious about leaving the full-time role to build something of their own — not just freelancing, not just an agency. And existing design founders ready to launch a new offer or pivot. If you're done collecting information and ready to act, this room is for you.
What you'll walk out with
Your offer, written as an outcome
Your DFY DWY DIY pricing ladder
Your pitch — run out loud and corrected in the room
Your go-to-market system — the content + community/PLG loop that feeds your pipeline
The night
5:00 — Doors, light food & drinks, meet the room
5:20 — Opening frame
5:35 — Value Proposition
6:15 — Offer Stack
6:55 — Break
7:10 — Sales
7:50 — Go-to-Market
8:30 — Close
8:45 — Stay & connect
Your hosts
Corey Lee — Figma's first Designer Advocate in Japan/APAC, driving GTM across the region and running the community-driven PLG playbook from the inside. Ex-CDO at Anamne, consulted for Notion's Japan launch, and founder of The Designer MBA, where he mentors designers to build profitable, scalable businesses.
James Hsu — Founder of Dark UX Academy and Product Design Lead at Sony/Crunchyroll (17MM+ subscribers). 18+ years leading design at Disney, Live Nation, and FabFitFun; one of ~1,000 designers worldwide with an NN/g UX Master Certification. He teaches designers to influence decisions, win buy-in, and lead without authority.
Good to know
In-person only. 20 seats. No replay, no livestream.
Light food and drinks provided.
Bring a laptop or pen and paper, plus context on your current business or idea — we'll help you shape it.
Cancel up to two weeks before for a full refund.