5 Ways AI Has Changed Digital Marketing
Abstract:
"5 Ways AI Has Changed Digital Marketing" is your B2B playbook for dominating the 2025 landscape. Attendees will discover how buyer research has permanently transformed and why AI-driven search yields 56% higher close rates than traditional searches. You will learn five crucial strategies for market leadership, starting with how to turn your CRM into an autonomous revenue engine through AI-powered data enrichment. The session also explores using Answer Engine Optimization (AEO) to capture high-intent queries and bypassing strict spam filters with bespoke AI personalization. Furthermore, you will discover how to control your brand narrative using Retrieval Augmented Generation (RAG) and why transparent pricing is essential to remain visible to automated AI buyers. Join us to uncover how implementing these targeted AI-driven strategies will help you re-architect your cost structures, capture market share, and build a lasting competitive moat.
Speaker:
Jim Lillig is a Visionary Digital Marketing Executive and Strategic Revenue Architect with over 15 years of experience driving explosive growth for B2B and industrial brands. Blending a foundational background in consultative sales with cutting-edge technical expertise, Jim has managed multi-million dollar media budgets and successfully delivered millions in qualified pipeline opportunities.
A pioneer in digital infrastructure buildouts that consistently double engagement, and transform static CRMs into autonomous revenue engines. Jim provides audiences with actionable, data-proven playbooks rather than just theory. His presentations demystify the rapidly evolving digital landscape, equipping business leaders with the exact AI-driven strategies - from Answer Engine Optimization (AEO) to bespoke outbound automated personalization - needed to build lasting competitive moats, capture market share, and dominate their industries digital presence in 2025.
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