AI in Retail (AiR) Workshop: The Semantic Shift
How does your brand adapt when customers stop typing keywords and start asking for advice?
We are officially launching the AiR Canadian Chapter in Vancouver. Join fellow retail leaders for an exclusive, strategy-focused workshop on "The Semantic Shift"—a fundamental change in how customers discover products and engage with brands.
Together, we will unpack how natural language search, AI assistants, and personalized recommendations are changing the economics of product discovery and customer service.
Key Takeaways
Product Discovery: Learn how to adapt to customers asking for advice rather than using traditional filters.
Pilot to Production: Hear real-world case studies on deploying AI assistants while maintaining customer trust.
Tech in Action: See live demonstrations of natural voice AI and participate in collaborative, peer-led roundtables.
Designed for business leaders: This is a commercial strategy conversation, not a technical architectural deep-dive.
Who Should Attend
This session is designed for Heads, VPs, and Directors of Marketing, Strategy, Product, Digital, and CX at retail brands who are tasked with navigating the impact of AI on their customer journey.
Agenda Snapshot
Morning: Welcome, Keynote, and "Around the Room" stories.
Deep Dive: Frontiers in Product Search & Panel on AI in Practice.
Live Demo: Experience the next generation of natural voice AI.
Interactive Sessions: Afternoon peer-led roundtables and working sessions.
Space in the room is strictly capped at 40 attendees to maintain a high-level peer environment. All applications are reviewed on a rolling basis.