Sidebar Speaker Series: Are LLMs Learning About Your Business From Your Website? with Ruchi Soparkar
Today, when a customer asks ChatGPT or Claude about your business, 90% of the answer comes from content other than your website. Why? Websites were built to receive keyword traffic, not to answer the research and decision questions people now ask LLMs.
That gap is your opportunity.
Walk away with three levers to teach LLMs your narrative through your website. This session is for anyone with a growth target, a new category to build, or a narrative worth owning.
Speaker Bio:
Ruchi Soparkar has spent 20+ years in marketing and operations at PayPal, GE, JPMorgan Chase, and the World Bank. Most recently, she was Head of Customer Marketing at WooCommerce. She founded Kachi.ai, Google Analytics for LLM traffic. The traffic that never lands on your website but shapes every customer decision in LLMs like ChatGPT and Claude.
MBA, INSEAD. BA, Johns Hopkins University.