Fragrance: The Invisible Signature

​A panel discussion exploring the art and science of fragrance, how biology shapes what we smell, and where new opportunities are for personalized wellness.

​Created exclusively for this event: Guest perfumer Albert Ching will unveil an original fragrance, share the thinking and creative process behind its design, and invite guests to experience a selection of new scents.

Join scientists, founders, investors, creators, and fragrance enthusiasts for an experiential salon.

​We’ll explore:

• ​How fragrance is made & the rise of niche brands

• ​How GLP-1s, stress, hormones, and aging may change our preferences

• ​How wellness and lifestyle trends are reshaping consumer choices

• ​Where founders and investors see real opportunity—and what may be hype

​Panelists

• ​Albert Ching — Founder, Maison Buongiorno
  Independent bespoke perfumer creating deeply personal fragrances through olfactory craft, technology, and storytelling.

• ​Christina Loff — The Dry Down Diaries
  Fragrance writer, critic, and independent-artist advocate bringing a sharp perspective on scent, culture, creativity, and the changing consumer.

• ​Jonathan Moustakis, M.D. — CTO and Co-founder, Lume Health
  Physician and tech founder developing wearable biosensors to reveal how hormones, stress, and circadian rhythms shape health.

• ​Michele Colucci, Esq. — Managing Partner, DigitalDx Ventures
  lawyer, serial entrepreneur and venture investor backing emerging technologies across diagnostics, longevity, and consumer wellness.

​Hosted and moderated by Helen Chen, PhD
Molecular biologist, co-founder of Alixia, developing new therapeutics for treating cancer & aging.

​Program

• ​4:20–4:30 pm — Arrival & Sensory Prelude
  Settle in and experience the salon’s opening sensory installation—before its story is revealed.

• ​4:30–5:20 pm — Panel Conversation, audience Q&A
  Explore the science, art, and innovation of fragrance—and its evolving relationship with health, wellness, technology, and consumer behavior.

• ​5:20–5:30 pm — The Fragrance Revealed
  Albert Ching unveils the original fragrance created exclusively for the salon and shares its creative process and design concept.

• ​5:30–6:00 pm — Scent Discovery & Conversation
  Experience selected fragrances, meet the speakers, and continue the conversation.

​Come curious—and bring your questions:

• ​What new scents could express my personal or professional identity?

• ​What can biometrics reveal about our wellness?

• ​Where are fragrance and wellness headed next?