Cover Image for [Webinar] Stories of Direct Outreach

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[Webinar] Stories of Direct Outreach

StartupExperts Events

Zoom

Past Event

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About Event

Topic

Consulting often means you’re an expert in your craft — but running your own consultancy means stepping into the CEO seat and owning business development. Suddenly, you’re not just delivering client work — you’re building a business, shaping your personal brand, creating service packages, and defining your go-to-market strategy.

In this session, StartupExperts member Anna Welland will share her journey of kicking off direct outreach and building the muscle to sustain it. Whether you’re networking, selling services, or seeking partnerships, Anna will cover how she is building the muscle and getting responses.

Then, StartupExperts Experience Lead, Robert Lucarelli will lead a live LinkedIn Navigator demo, showing how to:

Search your network for warmer connections
Find shared points of connection to warm up cold outreach
Navigate company pages for insights and potential leads
Leverage tools to stay efficient

Attendees will walk away with proven strategies for outreach — including tooling, follow-up timing, messaging do’s and don’ts, and tips for staying consistent.

Speakers

Anna Welland is the Founder of Welland & Co and a strategic HR leader and business operations partner with 15+ years of experience building and scaling people operations for startups and mission-driven organizations. She helps companies attract and develop the right talent while implementing right-sized HR solutions using an enterprise lens and agile approach — resulting in increased engagement, retention, and organizational growth. Anna advises startups, SMBs, and non-profits on organizational design and scale-up, closes operational gaps in people, policies, and systems, and coaches leaders through professional development.

Robert Lucarelli is a business development leader at Sequoia. With over 20 years of experience, including the past eight years specializing in the benefits and PEO space, he has a proven track record in cold outbound outreach and in turning existing relationships into high-quality referrals, helping companies grow through both direct sales and strategic partnerships.

Members-Only

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