SportTech × DisTech | From Local Innovation to Global Impact
Understanding the Market, Reaching the Right Audience & Scaling Your Startup
How do you turn a promising innovation into a business with global reach?
SportTech and DisTech are emerging fields with significant potential to transform sports, accessibility, and the lives of people with disabilities. Yet for many startups, building an innovative solution is only the beginning.
Understanding the market, identifying the right audience, communicating the value of your product, and finding a path to sustainable growth can be just as challenging as developing the technology itself.
This event is designed for founders and startups who want to better understand the SportTech and DisTech landscape, explore its unique challenges, and discover practical ways to bring their solutions to a wider audience.
What will we explore?
1. Understanding the SportTech & DisTech landscape
Explore the opportunities, emerging trends, and challenges shaping these sectors. Who are the key audiences, what problems remain underserved, and where can innovative startups create meaningful value?
2. Reaching the right audience
Having a great product is not enough if the people who need it cannot find it. We will explore the challenges of audience identification, positioning, awareness, and communicating the value of specialized solutions to the right communities and stakeholders.
3. Overcoming the challenges of niche markets
Startups operating in specialized sectors often face barriers to visibility, market access, trust, and adoption. We will look at what makes these markets different and how founders can approach these challenges strategically.
4. From local traction to global reach
What does it take to expand beyond your initial market? Discover approaches to increasing visibility, reaching international audiences, building strategic partnerships, and creating a foundation for scalable growth.
5. How we can help you scale
We want to go beyond discussing the challenges. We will introduce ways to help startups strengthen their positioning, reach relevant audiences, increase their visibility, and unlock opportunities for growth in the SportTech and DisTech ecosystems.
Who is this event for?
Founders and co-founders building SportTech or DisTech startups.
Entrepreneurs developing assistive technologies, adaptive sports solutions, accessibility tools, and inclusive products.
Early-stage startups looking to validate their market approach and reach the right audiences.
Growing businesses exploring international expansion and new growth opportunities.
Innovators who have developed a promising solution but need a clearer path to visibility, adoption, and scale.
Why join?
Because innovation deserves to reach the people who need it.
This session is an opportunity to gain a better understanding of the market, identify potential barriers to growth, and explore practical approaches to making your startup more visible, relevant, and scalable.
Whether you are at the idea stage, preparing to launch, or already building traction, the goal is to help you see the bigger picture and identify the next steps toward growth.
Less guesswork. Better market understanding. A clearer path to global reach.
Join us to explore how SportTech and DisTech startups can move beyond building great products and start reaching their full potential.
Part of Poland Tech Week 2026 · Warsaw, 26-30 October.