


From followers to community: strategic social media management for charities and nonprofits
Social media isn't just about posting; it's about creating conversations that matter. In today’s digital landscape, community management isn’t a luxury; it’s a powerful tool your charity can’t afford to overlook. When done right, it can elevate your reputation, amplify your brand, and turn casual followers into loyal supporters. But what does great community management actually look like, and how can your team make it work?
Join us for a webinar designed especially for those managing social media and digital communications at nonprofits and charities.
Whether you’re new to the role or looking to sharpen your skills, this session will offer practical tips and good practice to help you foster meaningful engagement and build stronger online communities.
In this 1-hour webinar, you’ll learn how to:
Shift strategy from audience to community
Create community management processes
Keep your community safe online
Protect your community team’s wellbeing
Hosted by Serena Snoad and Rebs Curtis-Moss, you’ll have the chance to learn from real-world examples and ask your burning questions.
Bring your challenges, ideas, and curiosity – this is a friendly, supportive masterclass where you can connect and grow with peers who understand the unique opportunities and hurdles of working for nonprofits and charities.
We look forward to seeing you!
Tickets are £30pp. This webinar is best suited to people working in-house or freelance doing digital comms/ social media in the charity sector.
Course structure
Introductions
Community strategy overview - Serena
Community management processes - Rebs
Keeping your community safe online - Rebs
Keeping your team safe online - Serena
Q&A with Serena and Rebs
