The Agentic Playbook: Building and Scaling AI Agents with Make

​Learn to build, scale, and improve AI Agents without any technical knowledge

​This session is designed to cut through the hype and give you a practical, hands-on playbook for using agents to drive real business value, starting from day one.

​What we'll cover:

• ​When it actually makes sense to use AI agents, and when it doesn't, so you're building with intention rather than chasing trends

• ​The essential components of an AI agent and what to get right at each layer

• ​How to set up evaluation systems so your agents perform reliably, not just impressively in a demo

• ​How to prompt AI agents for the best possible outcomes

• ​A live Make demo building an agentic system for account enrichment and personalized outreach that you can take and adapt immediately

• ​Open Q&A, where the best conversations usually happen

​Whether you're just starting to explore agents or already experimenting and hitting walls, this session will give you a clear framework for what to build, how to evaluate it, and how to make it work for your specific stage and use case.

​About Make

​Make is a visual automation and AI Agent platform that lets you build powerful workflows without writing code. Think of it as the connective tissue of your tech stack, linking your CRM, finance tools, communication apps, project management, and more into seamless automated processes.

​With over 500,000 businesses and 3,500+ app integrations, Make is the platform founders choose when they're ready to stop doing things manually and start scaling their operations.