How to Build and Scale a World-Class Creative Strategy Function
No Bad Ideas and Growth & Company present a virtual conversation everyone in business is asking right now:
👉 How do you take your creative strategy from scrappy and effective… to world-class and scalable?
We’ll explore:
How to move from £100k to £1m ad spend, and the team you need around you to get there
How to win senior buy-in and set your function up for long-term success
Where creative should sit: brand, growth, or somewhere in between
How to go from good → great → world-class in your creative output
Our panelists:
Charis Richardson - Global Head of Paid Social at Loop
Charis began her career at Google as an Ads Specialist before moving into brand and performance at Sony Music Entertainment. Now at Loop, she leads paid social for one of the most admired brands in performance marketing, shaping strategies that are often held up as best-in-class.
Piers Nathan - Head of Content at Mous
As an ex-management consultant, Piers combines data-driven insights with creative strategy to maximise marketing performance. At Mous, he’s spent the last four years scaling their content function from strategy through to full production, playing a key role in the brand’s growth.
Jade Heritage - Team Lead, Growth Creative at Calm
With a background in design and nearly eight years at Calm, Jade brings hands-on creative expertise and strategic oversight. She shapes growth-focused creative strategy, optimises processes and resources, and mentors their design team to deliver high-quality, performance-driven creative that keeps Calm ahead of trends globally.
And moderated by:
Aara Mokhtary - Founder, No Bad Ideas & Creative Strategist at Jude
We’ll make sure there’s plenty of time for Q&A too.