

AI Test Kitchen: Build Winning Ads with Creative Agents
Join us for a free, hands-on session for CPG brand marketers on how to use AI to make winning ads for Meta and other channels.
This session will also be held Oct. 21, register here.
Guest Speakers
Jamie Wilkinson, CTO of Glif.app
Tyler Phillips, Founder of Points! Chocolate
Build an ad creative engine with creative agents
Learn how to use creative agents inside Claude or Codex to produce static ads and videos for paid social.
Why most AI ads look like AI, and why "a better model" won't fix it
How agents orchestrate the right tools, models, and techniques to produce high-performance creative
How to train creative agents on your brand's DNA: product shots, colors, tone of voice
How to turn one product shot into a board of ad variations ready to test
Founder Case Study: Points! Chocolate
Tyler Phillips, founder of Points! Chocolate, walks us through the AI system that lets him double-down and iterate on winning creative every week.
His routine: last week's Meta results, new customer reviews, and competitor ads go in; new static ads come out
How one customer phone call became a new ad angle
Why his simplest ads sometimes beat his polished ones
How he turned his creative process into a self-improving loop
Who it's for
Founders and marketers at CPG brands running paid media who want more creative to test without more agency hours. No design or coding background needed.
Can't make it live? Register anyway and we'll send you the recording.
About Lightswitch
Lightswitch helps CPG companies get the most out of AI.