​Building Global Brands

​10 September | 14:00–14:30
Main Stage, Tech Open, Stockholm

​What does it take to build a Nordic product into a brand recognised around the world?

​A conversation about what it takes to build globally competitive consumer products from the Nordics, from defining a category and building cultural relevance to entering international markets and staying distinctive at scale.

​Moderator Sara Boras is joined by founders and brand builders behind some of the region's most recognisable consumer companies, including Björn Öste, co-founder of Oatly, to share practical lessons on turning strong products into brands people remember, trust, and choose.

​What we'll discuss
Together, we'll explore:

• ​How to build a brand that stands out in crowded global markets

• ​Turning a strong product into a category-defining company

• ​Creating a clear and distinctive brand identity

• ​Building cultural relevance without losing commercial focus

• ​Expanding internationally while protecting what makes the brand unique

• ​The biggest lessons from scaling Nordic consumer companies globally

​Expect an honest conversation filled with practical insights, real company-building experiences, and lessons for anyone aiming to build a brand that travels beyond its home market.

​Who should attend?
This panel is ideal for:

• ​Founders

• ​Aspiring entrepreneurs

• ​Consumer startup teams

• ​Brand and marketing leaders

• ​Product leaders

• ​Investors

• ​Anyone interested in building internationally recognised companies

​What you'll gain
You'll leave with:

• ​Practical lessons from building globally recognised Nordic brands

• ​A better understanding of how products become categories

• ​Insights into international expansion, positioning, and brand building

• ​Actionable advice for creating a company people remember

​Moderator
Sara Boras (founder associate Ethira)

​Speakers
Björn Öste (Founder Oatly)
Niklas Luthman (Founder Nicks)
Sammy B Abla (Founder Airspot)

​This panel is part of Tech Open, the free open-air tech conference taking place during Nordic Tech Week in the heart of Stockholm.