PAN Webinaar 2.0

​The journey from building a product to acquiring paying customers is one of the most critical transitions for any startup. While many founders succeed in developing innovative technology, turning that innovation into consistent revenue often remains a challenge.

​PAN Webinar 2.0: From Product to Paying Customers is a practical workshop designed to help founders understand how to bridge the gap between product development and market adoption. The session will explore how startups can identify the right customer segments, define their Ideal Customer Profile (ICP), validate real market demand, and build a compelling economic value proposition for their solutions.

​Led by Vikas Sunkad, this session will provide founders with a structured framework to think about go-to-market strategy, market readiness, and early customer acquisition. With nearly three decades of experience across the FMCG sector and the startup ecosystem, he brings practical insights on helping early-stage ventures move from pilot projects to sustainable growth.

​This webinar is ideal for startup founders and early-stage entrepreneurs looking to gain clarity on how to transform strong products into successful businesses by building the right market strategy and securing their first paying customers. 🚀