​✦ UNDISCOVERED SF
San Francisco’s First Night Market Is Back

​Ten years ago, Undiscovered started the trend of night markets. Now, we return during golden hour.

​This year marks a special milestone — join us as we celebrate 10 seasons of community, creativity, and cultural pride! For our second hub, we are so excited to bring back UNDISCOVERED SF Season 10: the Golden Hour Night Market in partnership with Victory Hall.

​Nestled in the fabled Ritch Street Alley, Victory Hall has been a cornerstone of SoMa since 1908 — home to the legendary 330 Ritch Nightclub and a long legacy of music, community, and culture in partnership with Deanna Sison, a culinary trailblazer, a custodian of Filipino tradition, and an influential force in San Francisco's hospitality scene.

​On October 24, we're honored to be part of that legacy — filling Ritch Street with Filipino American food, art, music, and culture in the heart of the Filipino Cultural Corridor.

#UNDSCVRDseason10 #MadewithMahal

​✦ Come hungry. Come ready to move. Come discover.

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​Eat your way through the market, shop retail vendors, catch DJ sets, and step inside Victory Hall for a special exhibition honoring the history of 330 Ritch, the legendary nightclub that once made this block pulse after dark.

​✦ Anchored by Mestiza and Victory Hall, UNDSCVRD Golden Hour Night Market is an intimate but electric return: a celebration of ten years of Undiscovered, the flavors of our community, and the people who keep this district moving.

​One night. One block. Ten years of setting the pace.

​Live Performers

​The Top Chefs are a powerhouse live band known for their dynamic performances blending hip-hop, jazz, R&B, and soul.

​The band performs original music alongside covers of R&B, soul, and early 2000s classics. Their versatility allows them to command festival stages, jazz clubs, corporate events, family-friendly gatherings, and weddings alike, offering tailored live experiences ranging from full-band productions to intimate acoustic sets.

​They are best known for starting the live performance platform Live On The Stoop, where artists can reimagine their songs with the band on an iconic SF Victorian Stoop.

​DJ Vieux Carré, aka Anne Marie or “AM,” was born and raised in Vallejo, and currently resides in Oakland. Playing instruments at a young age, she grew up in a household where music was ubiquitous. With early roots in Classical music and Oldies, she later latched onto R&B and Hip Hop — two of her most favorites genres to curate. No matter what the venue, the clientele, or the occasion, Anne Marie enthusiastically believes in setting a vibe that cultivates an ambiance where hosts and attendees feel welcomed, comfortable, and taken care of. When guests are enjoying the music, having fun, and happy — she’s happy!

​Mark Method is a powerhouse DJ, electronic producer, and curator dedicated to driving the modern underground music scene. Striking a perfect balance between technical artistry and raw dance floor energy, his signature sets push boundaries by weaving together heavy tech-house grooves, atmospheric techno, and open-format edits.

​With a focus on pristine sound selection and reading the crowd, Mark Method has built a reputation for delivering high-impact sonic journeys that keep rooms moving from open to close. He continues to elevate his presence across prominent regional venues, establishing himself as a reliable anchor for premier electronic music events.

​hooCHi is a San Francisco-based open-format DJ and promoter who commands dance floors across the Bay Area. Blending high-energy R&B and throwback hip-hop with deep house and electronic club sounds, she shapes unique nightscapes built on dance floor energy and curated sound design. Seamlessly shifting speeds to keep the room moving, hooCHi delivers an immersive, unmissable musical experience every time she steps into the booth.

​DJ Boogie Brown is a seasoned San Francisco-native DJ and producer whose musical journey began in 1989 amidst the Bay Area's flourishing mobile DJ scene. Coming of age during hip-hop's golden era and surrounded by the region's bubbling turntablist movement, he dedicated himself to mastering the art of seamless transitions and elite track selection.

​From hosting his own college radio show, "Wild Style Wednesdays," to rocking premier nightclubs across the nation, Boogie Brown has continually evolved his craft. Today, he is widely recognized for his signature open-format style, rich catalog of custom blends, and deep musical intuition. A true crowd-pleaser who bridges the gap between classic hip-hop/R&B nostalgia and modern club energy, Boogie Brown remains a highly trusted name for booking agents and venues alike.

​Food Vendors

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