Sales Magic Made Simple
The workshop is designed for entrepreneurs, startup teams, and innovators who want to strengthen their sales skills, improve sales conversations, and communicate the value of their products and services more clearly.
Through a combination of strategic sales thinking and practical techniques, participants will learn how to define their target audience, create a clear value proposition, lead effective client conversations, and successfully close sales.
The program includes interactive exercises, work on real-life examples, and practical tools that can be applied immediately.
The workshop will be led by Oliver Travaš, Business Owner at bizcat, a seasoned professional with more than 20 years of experience in the FMCG and pharmaceutical industries. He has held managerial roles in leading global companies such as P&G, Reckitt and JGL, with extensive expertise in sales, marketing, business development and professional training.
The workshop is part of the Community Day programme of Innovate Split 2026, bringing together entrepreneurs, founders and members of the business and innovation ecosystem for practical learning, exchange of experience and networking.
Participation in this workshop is supported through funding provided by the BOND programme.
Important information for SMEs
Participation in this workshop by micro, small and medium-sized enterprises constitutes de minimis aid in accordance with Commission Regulation (EU) 2023/2831 of 13 December 2023 on the application of Articles 107 and 108 of the Treaty on the Functioning of the European Union to de minimis aid.
The de minimis aid declaration is required from SME participants.
Radionica je osmišljena za poduzetnike, startup timove i inovatore koji žele unaprijediti prodajne vještine, svoje prodajne razgovore i jasnije komunicirati vrijednost proizvoda i usluga koje nude.
Kroz kombinaciju strateškog pogleda na prodaju i praktičnih tehnika, sudionici uče kako definirati ciljnu skupinu, postaviti jasnu vrijednosnu ponudu, voditi učinkovite razgovore s klijentima te uspješno zatvoriti prodaju.
Program uključuje interaktivne vježbe, rad na stvarnim primjerima i alate koji se mogu odmah primijeniti u praksi.
Radionicu vodi Oliver Travaš, Business Owner u bizcatu, iskusni stručnjak s više od 20 godina iskustva u FMCG i farmaceutskoj industriji. Obnašao je menadžerske funkcije u vodećim globalnim kompanijama kao što su P&G, Reckitt i JGL, a posjeduje opsežno iskustvo u prodaji, marketingu, razvoju poslovanja i profesionalnoj edukaciji.
Radionica se održava u sklopu Community Day programa konferencije Innovate Split 2026, koji okuplja poduzetnike, osnivače i predstavnike poslovnog i inovacijskog ekosustava kroz praktične sadržaje, razmjenu iskustava i povezivanje.
Sudjelovanje na ovoj radionici omogućeno je uz financijsku podršku programa BOND.
Važna napomena za MSP-ove
Sudjelovanje mikro, malih i srednjih poduzeća na ovoj radionici predstavlja potporu male vrijednosti (de minimis) sukladno Uredbi Komisije (EU) 2023/2831 od 13. prosinca 2023. o primjeni članaka 107. i 108. Ugovora o funkcioniranju Europske unije na de minimis potpore.
Sudionici iz MSP-ova trebaju dostaviti Izjavu o korištenim de minimis potporama.