Beyond Climate Data (And to Stories That Move People)
A MFFG community talk + mixer event on human-led storytelling, informed hope, and the future of climate comms.
For decades, climate communication has leaned on the vocabulary of science — gigatons, degrees, parts per million. Science-led climate communication is essential to stay compliant, honest, and greenwash-free. But on its own, it’s remarkably bad at igniting human hearts and minds into agents of climate action.
At this MFFG* community event, we’re inviting speakers to take the stage and challenge how traditional climate communications are done. We’ll unravel the stories, human psychology, and an approach to what actually makes stories land.
We claim that it’s human connection and informed hope, combined with numbers and data, that inspires collective climate action.
Our speakers work across science communication, media and content, storytelling, and grassroots organising. Together, we’ll unpack how to take the hardest, most abstract climate data and turn it into something a person can feel, remember, and act on.
*Marketing Force For Good
Agenda
18:30: Doors open.
19:00: Kickoff with Megan Thudium.
19:10: Talk by Dr. Kathi Fechtner, ”From Vision to Value: What a Childhood Hero Taught Me About Shaping the Future”.
19:30: Talk by Dr. Laura Sommer, "Doom, Data & Disengagement - and Why Climate Comms Need Hope to Actually Work."
20:00~: Q&A roundtable with all speakers.
20:30~: Mixer + food!
Our speakers
Dr. Kathi Fechtner is a chemist, experienced leader and passionate future shaper with more than a decade of experience in sustainability, innovation and new business development. Her career has taken her from science and advanced materials to circular economy, emerging technologies, partnerships and strategic innovation. She is driven by curiosity and a fascination with discovering new connections, possibilities and the value that can emerge from change.
Dr. Laura Sommer is an applied behavioural scientist (PhD) and founder of Green Nudges Consulting, where she translates behavioural science into field-tested sustainability interventions for corporates, NGOs and public bodies. She works where choice architecture, environmental psychology and creative communication meet, and shares the practical side of that work through the Green Nudges series on Linkedin. She teaches science communication and Behavioural Design for Sustainability at university level and is a member of the IMMA Collective. Her core conviction: the problem with climate engagement is rarely a lack of information, it's how we frame the choice.
Hosted by
ContentForGood is an education and media hub that upskills cultural influencers to become change agents for good through resources, workshops, tools, and events.
Megan Thudium | Founder, ContentForGood
Megan is the force behind ContentForGood, the impact organisation on a mission to foster a culture of responsibility that ends global waste pollution. At ContentForGood, she’s connecting and upskilling a growing global community of cultural influencers who want to use their talents as a force for good.