Community Event: PEF NY - Fireside Chat: Intellectual Property & Digital Marketing Challenges In The Age Of AI
AI, IP & DM
🔥🍷 Please join us in-person for an evening fireside chat with two ninjas in the fields of digital marketing and intellectual property law. Snacks and drinks included at the cozy library of Resident Company Club in Flatiron.
If you’re building and marketing something new with AI tools, or if you’re a marketing pro supporting existing and new clients with social media campaigns, this conversation is for you.
🥷🏾Neha Bhalani is a Partner at CSG Law and Practice Group Leader of the firm's Trademark and Copyright group.
🥷🏼Lynsie Slachetka is the founder of aJuxt Media Group, a digital marketing agency in NYC
Questions we will be asking:
How can AI generated marketing content affect your startup’s valuation???
What’s coming that we’re (Humans, legal system, artists and creators) are not ready for?
What’s protected IP and what’s not when creating branding and marketing content with AI tools?
What’s working in digital marketing now that was impossible recently and what’s no longer working / overly saturated?
What mistakes are startup founders making by using AI tools to generate term sheets, contracts, draft filings for IP protection? What are they missing? What are the ramifications downstream?
What are the grey areas that are currently being litigated that have the most industry impact on founders?
Additional topics that we will be discussing:
- Defining IP for AI products in commercial contracts
- Dilution of value if certain IP is AI generated
- Updating commercial contracts to account for use of AI
- Digital marketing being optimized for AI
The Format (In-Person):
5:00pm doors open, pre-game networking
5:30pm 45 minutes of Q&A with Neha and Lynsie
6:15pm 45 minutes of AMA with PEFers
7:00pm Social hang