Marketers in the Arena: Buenos Aires
Marketers in the Arena: LATAM Edition
📍 ArtLab, Buenos Aires — November 20, 2025
10:30 AM to 9:00 PM
Hosted by Myosin × Stellar
About the event
An event for founders, builders, and marketers shaping what crypto go-to-market really looks like, hosted inside ArtLab, Buenos Aires’ cultural hub where creativity and experimentation collide.
This edition of Marketers in the Arena brings the same energy that filled rooms in New York and Seoul, now grounded in the heart of LATAM. It’s a hands-on, feedback-driven afternoon of growth frameworks, creative roasts, and open conversation, built for the people who are actually building, shipping, and learning in public.
Hosted by Stellar and Myosin, this session brings together top minds from across the region: performance marketers, founders, designers, and ecosystem operators — to swap notes, share hard-won insights, and get real about what’s working (and what’s not).
It’s a room full of people in the Arena — figuring it out together.
Hosted by Stellar Development Foundation × Myosin.xyz
About the hosts
Stellar Development Foundation – A non-profit supporting the growth and adoption of the Stellar network across the world.
Myosin – A global marketing network for onchain companies, blockchains, and frontier brands.
Schedule
10:30 – 11:00 | Welcome & Check-In
Snacks • Coffee • Networking
11:00 – 11:15 | Opening Remarks
The Future of Stablecoins on Stellar
Lindsay Poss — Stellar Development Foundation
11:25 – 11:45 | Talk: Regional vs Global Marketing
Aixa — Sophon
11:55 – 12:20 | Marketing 101 for Founders
Justin Vogel — Safary
12:30 – 1:10 | Panel: TradFi × Crypto — Evolving GTM
Moderator: LBrian — UR/Mantle
Speakers: Ada (SDF), Andy (Etherfuse), Diego (Cámara Fintech AR)
1:10 – 2:30 | Networking Lunch
2:30 – 2:55 | How to Become an AI-Enabled Marketer
Adrienne Youngman — Gnosis
3:05 – 3:45 | Panel: GTM in LATAM
Moderator: Ana Westfal — Uniswap Labs
Speakers: Almond (Base MX), Cush (Odisea), Locha (Fuul)
4:00 – 4:30 | Marketing Roast #1 — Moonlight
Judges: Reka (Boundless), Arnaud (Dune), Bachi (Magna), Birb
4:35 – 5:05 | Marketing Roast #2 — Defindex
Judges: Reka (Boundless), Arnaud (Dune), Laguna (Myosin), Mia (Unhashed)
5:10 – 5:50 | Mentor Office Hours
Funding • GTM • Brand • Product
6:00 – 9:00 | Happy Hour + unofficial RAAVE pre-party
Drinks • Music • Community
Agenda
10:30 – 11:00 | Bienvenida & Acreditación
Snacks • Café • Networking
11:00 – 11:15 | Palabras de Apertura
El futuro de Stablecoins en Stellar
Lindsay Poss — Stellar Development Foundation
11:25 – 11:45 | Charla: Marketing Regional vs Global
Aixa Rizzo — Sophon
11:55 – 12:20 | Marketing 101 para Founders
Justin Vogel — Safary
12:30 – 13:10 | Panel: TradFi × Crypto — La Evolución del GTM
Moderación: LBrian — UR/Mantle
Speakers: Ada (SDF), Andy (Etherfuse), Diego (Cámara Fintech AR)
13:10 – 14:30 | Almuerzo + Networking
14:30 – 14:55 | Cómo ser un Marketer Potenciado con IA
Adrienne Youngman — Gnosis
15:05 – 15:45 | Panel: GTM en LATAM
Moderación: Ana Westfal — Uniswap Labs
Speakers: Almond (Base MX), Cush (Odisea), Locha (Fuul)
16:00 – 16:30 | Marketing Roast #1 — Moonlight
Jurados: Reka (Boundless), Arnaud (Dune), Bachi (Magna), Birb
16:35 – 17:05 | Marketing Roast #2 — Defindex
Jurados: Reka (Boundless), Arnaud (Dune), Laguna (Myosin), Mia (Unhashed)
17:10 – 17:50 | Mentor Office Hours
Funding • GTM • Brand • Producto
18:00 – 21:00 | Happy Hour + RAAVE unofficial Pre-Party
About the hosts
Stellar Development Foundation – Una organización sin fines de lucro que impulsa el crecimiento y la adopción de la red Stellar en todo el mundo.
Myosin – Una red global de marketing para compañías onchain, blockchains y marcas de frontera.