​Curious how the best founders turn every sales call into a goldmine of product insights? Join Chelsea Bullock, Principal Product Manager at Atlassian, as she unpacks the art of founder-driven sales—not just as a revenue engine, but as your secret weapon for real-time product research.

​This session will cut through the noise and show you how to use customer conversations to shape what you build next, all while keeping your startup’s momentum alive.

​If you’re a founder (or plotting your escape to become one), expect candid stories, actionable tactics, and a few laughs at the expense of “traditional” sales playbooks. Skip the generic advice and discover how to make every pitch a two-way street for learning and growth.

​Speaker

​Chelsea Bullock

​As Director of Product at Atlassian, Chelsea Bullock leads AI and next-gen collaboration experiences. With 10+ years of SaaS leadership and a PhD from the University of Oregon, she’s passionate about designing clarity, innovation, and modern teamwork at scale.

​Location

​Raleigh Founded North Street — Classroom

​509 W North Street, Raleigh, NC 27603

​QUESTIONS?

​This session is part of Raleigh-Durham Startup Week. Click here to learn more about the event, plus get answers to your FAQs.

​TRACK SUPPORTER

​Thank you to Pendo for supporting the Product & Design Track at #RDSW26!