​Got a sales problem you can't crack? Bring it

​This isn't a panel. It's a working session with four sales leaders who've seen it all.

​Between them, they've gone from 150 cold calls a day to leading teams of 80+, scaled revenue through acquisitions, built international sales orgs, and are now building sales motions for AI-native products from scratch.

​Bring questions like:

• ​"My pipeline is feast or famine. What do I actually fix first?"

• ​"When do I stop doing founder-led sales and hire someone?"

• ​"We're getting meetings but not closing. What's usually broken?"

• ​"How do I know if my sales problem is actually a product problem?"

​Submit your question ahead of time or ask it live. No slides, no scripts. Just real problems and experienced operators working through them with you.

​Who should attend: Any founder or revenue leader dealing with a sales challenge they haven't been able to solve on their own.

​Speakers

​Adrienne Lester

​Adrienne Lester is the SVP of Sales at GreenPlaces, a sustainability SaaS company, where she brings over 15 years of experience scaling revenue organizations across high-growth B2B tech companies through startup, acquisition, and beyond. Rising from lead generation to senior sales leadership, she has built and led distributed teams across the U.S., Costa Rica, and India, driving significant recurring revenue across multiple verticals. With a rare combination of an environmental science background and deep operator expertise, Adrienne offers a unique edge in helping organizations turn ambitious growth challenges into measurable systems.

​Cameron McClain

​Cam McClain is the Vice President of Sales at Relay, where he leads the company’s sales strategy and growth initiatives. Based in Raleigh, North Carolina, he brings 13 years of sales experience in the technology and software sectors to his leadership role. Cam began his sales journey at Citrix, rising from an SDR making 150 cold calls per day to a second-line manager leading a team of 80 salespeople. Before joining Relay, Cam held positions as Chief Revenue Officer at Cirrus Insight and Director of Inside Sales at PrecisionHawk. Outside of work, Cam is a husband to his amazing wife Kristi, and father to 3 young children (ages 7, 5, and 2). He enjoys staying active outdoors as much as possible through hiking, camping, skiing, running, fishing, biking, and coaching youth sports.

​Derek Conlin

​Derek Conlin is Co-Founder and COO of ReFiBuy, the Agentic Commerce Optimization platform that helps brands and retailers win on AI shopping engines. Derek is recognized as an eCommerce expert with nearly 20 years of experience at industry leaders ChannelAdvisor, Walmart, and Rithum. During this time, Derek held leadership roles with ownership of global sales, partnerships, strategy, and corporate development. He has consulted with leading eCommerce brands, retailers, and technology providers, driven by a passion to achieve high-impact results.

​Ron Cygnarowicz

​Ron Cygnarowicz is a revenue operator and GTM strategist focused on building scalable growth in complex markets. He leads Strategic Partnerships at PublicInput, driving partner-led revenue and go-to-market strategy for enterprise and public sector growth.

​Previously, Ron served in a Chief Revenue Officer role at TransLoc, contributing to its growth and eventual acquisition by Ford. His experience spans enterprise sales, partnerships, and revenue architecture, with a focus on turning long-cycle, multi-stakeholder deals into predictable revenue systems.

​He advises and coaches founders and leadership teams on modern GTM strategy, with a strong point of view on AI, partner ecosystems, and the future of revenue organizations.

​Moderated by Sarah Davis

​Sarah Davis is the CEO and co-founder of Proven Companies, a customer and market intelligence research firm that conducts independent validation interviews for companies navigating product, go-to-market, and growth decisions. After 16 years in finance and software sales, she founded Proven to help companies understand what their customers actually think. Across 4,000+ customer conversations, she's helped companies make smarter decisions about revenue, product, and growth. Sarah is based in Raleigh, NC.

​Location

​​​Raleigh Founded North Street — Cafe

​​​509 W North Street, Raleigh NC 27603

​​​Questions?

​​​This session is part of Raleigh-Durham Startup Week. Click here to learn more about the event, plus get answers to your FAQs.

​​​Track Supporter

​​​​Thank you to Bank of America for supporting the Revenue Track at #RDSW26!