​Most founders know they should be using social media for sales. Few know how to do it without wasting hours on content that goes nowhere.

​This session cuts through the noise with what's actually working right now across LinkedIn, Instagram, TikTok, and Facebook - straight from practitioners who are generating real pipeline from these platforms every day.

​Darren McKee and Aaron Dinin break down the platforms, the tactics, and the mindset shifts that turn followers into customers. Walk away knowing exactly which platforms deserve your time, what to post, and how to turn social engagement into actual revenue.

​Speakers

​Darren McKee

​Darren McKee is the founder of Darren McKee Co., where he has coached over 500 individuals—from founders to photographers and sales leaders—helping them build their brands and master social selling. His offerings include 1:1 coaching, team training, monthly cohorts, and speaking engagements, all rooted in the belief that no one is exempt from building a brand in today’s world. A proud father, husband, son, and brother, Darren lives by a personal mission to build, encourage, and support others through kindness, empathy, grit, and respect—always with a strong belief in their potential.

​Aaron Dinin

​Dr. Aaron Dinin (the “TikTok Professor”) teaches social media and entrepreneurship at Duke University and to millions of people online.

​Location

​Bay 7 at American Tobacco Campus

​324 Blackwell Street, Durham NC 27701

​Parking

​Free parking is available at the American Tobacco Campus North Deck, courtesy of CBC Real Estate.

• ​Map to: 305 W Pettigrew St, Durham, NC 27701

• ​Use the 2nd floor and above. (Please do not park on first floor.)

​Questions?

​This session is part of Raleigh-Durham Startup Week. Click here to learn more about the event, plus get answers to your FAQs.

​Track Supporter

​​Thank you to Bank of America for supporting the Revenue Track at #RDSW26!