​Virality isn’t random or just about luck — ideas, products, and behaviors catch on for specific psychological and social reasons. Join us as Dr. Jonah Berger shares principles that consistently make things contagious.

​Speakers

​Jonah Berger

​Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.

​Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

​Location

​Bay 7

​324 Blackwell St #700, Durham, NC 27701

​Questions?

​This session is part of Raleigh-Durham Startup Week. Click here to learn more about the event, plus get answers to your FAQs.

​TRACK SUPPORTER

​​Thank you to Smith Anderson for supporting the Keynotes Track at #RDSW26!