​The easiest revenue to make is from the customers you already have. In this session, you will learn the exact playbooks needed to not only retain your current accounts but actively multiply their value.

​You will leave with proven tactics to:

• ​Naturally upsell, cross-sell, and secure renewals without feeling pushy.

• ​Properly structure, incentivize, and measure a high-performing Account Management or Customer Success team.

• ​Maintain consistent contact with your accounts and the best ways to ask for new business and referrals.

​Speaker

​Jordan Cain

​Jordan Cain is VP of CX at RepSpark and founder of More Human, bringing a decade of experience turning customer experience into a genuine growth engine across SaaS organizations. As a former COO and VP of CX, she has scaled teams through the full post-sales journey — onboarding, renewals, and expansion — grounded in the belief that retention is driven by clear expectations and true partnership. Through her consulting brand, she helps leaders build more accountable, human-centered organizations that raise the bar and support people in clearing it.

​Location

​Bay 7 at American Tobacco Campus

​324 Blackwell Street, Durham NC 27701

​Parking

​Free parking is available at the American Tobacco Campus North Deck, courtesy of CBC Real Estate.

• ​Map to: 305 W Pettigrew St, Durham, NC 27701

• ​Use the 2nd floor and above. (Please do not park on first floor.)

​Questions?

​This session is part of Raleigh-Durham Startup Week. Click here to learn more about the event, plus get answers to your FAQs.

​Track Supporter

​​Thank you to Bank of America for supporting the Revenue Track at #RDSW26!