​Most founders accidentally sabotage customer discovery, and don’t even know it. They ask polite, leading, binary questions. They chase validation. They walk away with false confidence and build the wrong thing.

​This fast-paced, hands-on workshop will change that.

​Led by product leader and serial builder Craig Chadwell, this session takes the core ideas of The Mom Test and turns them into a practical, high-energy sprint. You don’t need any prior knowledge, just a willingness to move fast and think honestly.

​You’ll learn why people lie to founders (including your mom), how to separate fluff from real signal, and how to design conversations that uncover meaningful customer pain.

​Then we’ll get tactical. You’ll build a 3-question discovery script in real time through quick cycles of drafting, peer review, and live feedback.

​To bring it home, Craig will run a live discovery demo, showing in real time how to dig deeper, use silence, and upgrade weak questions into high-signal ones.

​You’ll leave with:

• ​A sharper understanding of what good discovery looks like

• ​A three-question script ready to use immediately

• ​A clear next step: run five interviews in the next ten days

​This isn’t theory. It’s reps and ruthless evidence collecting. And it will make your next 10 customer conversations dramatically better.

​Speakers

​Craig Chadwell

​Craig Chadwell is a seasoned technology operations veteran, engineer, and product leader with over ten years of experience in strategic product leadership. He has a proven track record of driving zero-to-one product innovation across complex B2B environments. As a decisive and rapid innovator, Chadwell specializes in incubating market hypotheses into high-growth, scalable products.

​His deep expertise spans Enterprise SaaS, AI-enabled technologies, and multi-form factor solutions including SaaS, On-Prem, and software-enabled hardware or IoT. Throughout his career, he has demonstrated success in translating market ambiguity into high-ROI strategies, securing initial revenue, and transforming prototypes into market-ready solutions.

​Location

​Raleigh Founded North Street — Classroom

​509 W North St, Suite 224, Raleigh, NC 27603

​QUESTIONS?

​This session is part of Raleigh-Durham Startup Week. Click here to learn more about the event, plus get answers to your FAQs.

​TRACK SUPPORTER

​Thank you to Pendo for supporting the Product & Design Track at #RDSW26!