AEO/SEO in the Age of AI: Playbook Round Table

​Date: January 18, 2026
Time: 11:00 AM – 2:00 PM (In-person, Gurugraml)
Speaker: Siddharth Jain, Growth Leader at VWO (Wingify)

​🧭 About the Session

​The SEO landscape has become a battlefield of conflicting philosophies. While some insist that core SEO fundamentals remain unchanged despite AI’s rise, others argue everything has shifted — with brands losing Google traffic and needing to rethink their approach through Answer Engine Optimization (AEO) and visibility in AI-powered search.

​Join Siddharth Jain, founder-turned-operator and Growth Leader at VWO/Wingify, as he shares the real-world experimentation framework his team has developed over months of testing. These are battle-tested insights, not theories — drawn from the front lines of SEO, AI, and growth.

​💡 What You’ll Learn

• ​Whether backlinking still matters — and what the data actually shows

• ​How to think about E-A-T (Experience, Authority, Trust) in an AI-driven search world

• ​Content strategy fundamentals: what to create, how much, and what truly drives results

• ​How Wingify’s live experimentation frameworks help navigate the AEO/SEO uncertainty

​👥 Who Should Attend

​This curated session is designed for SaaS founders who:

• ​Have 10,000-20,000 monthly website visitors via inbound

• ​Operate strong SEO funnels with proven organic growth

• ​Are ready to experiment beyond traditional SEO playbooks

• ​Want to contribute to and learn from the evolving AEO landscape

​⚡ Participation

​Limited to 10-12 participants to ensure meaningful interaction and personalized insights.