Maximize Holiday Revenue: Recognize Every Shopper and Welcome AI Agents with Modern Identity

​As the holiday season approaches, retail leaders face a double challenge: satisfying human shoppers who expect fast, personalized experiences across every touchpoint, and preparing for new AI assistants buying on customers' behalf.

​Join Rethink Retail and Auth0 for an executive panel exploring how customer identity serves as a growth engine for peak Q4 revenue. Featuring Bradford Peirce, Product Marketing Manager for Retail at Auth0, alongside industry experts, this session delivers practical strategies to boost checkout conversion, deliver true cross-channel personalization, and safely open your storefront to AI-driven shopping.

​What you will learn in this session:

• ​Increase Conversion: How to eliminate sign-up hurdles and password loops that cause high-intent holiday shoppers to abandon their carts.

• ​Enhance Personalization: How unifying customer data across web, app, and store channels cures "digital amnesia" and builds lasting loyalty.

• ​Enable Agentic Commerce: How to welcome legitimate AI shopping agents to complete purchases without exposing your site to bot fraud.

​Whether you lead e-commerce, digital experience, marketing, or retail technology, this session delivers actionable takeaways to maximize revenue this holiday season and beyond.