Show Me Your Marketing Ops: Real Setups, Real Results (#3 of 6)
Most ops leaders are aware that Marketing Ops exists. Fewer of us know what's actually happening inside it, or how it connects to the bigger RevOps picture.
This session shows a real marketing ops setup, how processes get automated, and which tools actually do the work.
Session #3 of our 6-part series: turning revenue oops... into Revenue Ops 🚀
By the end of this session, you'll...
🧩 Break down the different segments inside marketing ops
📈 See how lead generation affects revenue
📥 See how inbound signals get used, and what nurturing looks like when it's done right
🛠️ Walk through a real marketing ops setup, including the right tools
What you'll leave with
A working sense of how inbound signals, nurturing, and the right tools fit into your marketing ops.
What to expect
A discussion plus a live walkthrough of a real marketing ops setup.
You should join us if you're...
✅ An ops leader, COO, or founder who wants to understand marketing ops better, no marketing background needed
✅ Curious about how marketing connects to revenue and RevOps more broadly
✅ Starting from scratch on marketing ops and looking for a practical, real-world starting point
You're unlikely to benefit if...
🚫 Your RevOps function is already mature and fully automated
🚫 You already have strong marketing ops knowledge and are looking for advanced strategy
Missing an earlier session? No worries, recordings are available to all ON members on Disco. 🙌
Agenda
Welcome and intros | 5 min
Marketing ops discussion | 20 min
Real-case walkthrough | 20 min
Q&A | 15 min
This session will be recorded, including the Q&A, and shared with all Operations Nation members the week after.
Meet your speaker 👋
Filip Szczeciński
CEO & Co-Founder @ Sunbay.io
Filip has spent years in the ops trenches, from fixing broken processes at scaling startups to building automation systems that actually stick. Now co-founder of Sunbay.io, he's on a mission to eliminate the gap between "deal closed" and "cash received." A long-time ON Member and extremely helpful voice in the community, he brings a lot of hard-won experience to this series.
An ops leader through and through, Filip previously held roles including Head of Business Operations at CallPage, Head of Operations at HCM Deck, and also led BizOps at Plane. Today, he brings that same systems-first operational mindset into Sunbay.io, helping companies build RevOps foundations that are practical, scalable, and actually stick.]