​Now Media Podcast

​From MetaMask and Uniswap LATAM to Building She is Solana: Ana Westfal on Growing Crypto Communities in Brazil

​Most community leads move between projects and stay in the same lane.

​Ana Westfal went from leading community at MetaMask and growing Uniswap's LATAM presence to now driving product growth and building She is Solana in Brazil.

​This episode is about what that path actually looks like on the ground.

​Participants

• ​Jeremy White – Host (Now Media)

• ​Ana Westfal – Ecosystem Lead, She is Solana

​About the guest

​Ana Westfal has spent her career growing crypto communities across LATAM, including community support, relations, and insights work at MetaMask and growing Uniswap Labs' presence in the region.

​She's currently in product growth at hous3digital and contributes to Hivemind at myosin_xyz, while also building She is Solana in Brazil. She's an OG member of Superteam Brazil and stays active across Brazilian tech and crypto communities including SuperteamBR, HoneyBadgersBtc, and SheFi Brazil.

​Her earlier background includes experience at Procter & Gamble. Discovered through Colosseum.

​Format

• ​Type: Google Meet / Riverside (riverside.com)

• ​Date: September 8

• ​Time: 2:00 PM UTC

• ​Duration: 35 mins

• ​Tone: Conversational, technical where relevant

​Topics of discussion

​From MetaMask to Uniswap LATAM
What did leading community support and relations at MetaMask teach Ana, and how did that translate into growing Uniswap's presence across LATAM?

​Building She is Solana in Brazil
What is She is Solana actually building on the ground in Brazil, and what does the day-to-day of growing that community look like?

​Driving product growth at hous3digital and Hivemind
What does Ana's current work in product growth actually involve, and how does community-building experience carry over into product?

​Who this episode is for

​Community leads and ecosystem builders working across LATAM crypto projects.

​Women in crypto and Web3 looking for perspective on building community-driven initiatives like She is Solana.

​Anyone tracking Brazil's crypto ecosystem and the organizations shaping it.