The lead investor effect: Unlock momentum and close faster
The right lead investor doesn’t just write the biggest cheque - they set the tone, terms and momentum for the whole round.
This session walks you through how to find, win and work with a lead so you can close faster and with confidence.
You’ll learn how to:
💡Understand what a lead investor really does (beyond money) and why they’re critical to your round
💡Clarify who your ideal lead is based on your stage, sector and round size
💡Find potential leads and build a focused target list, instead of pitching anyone and everyone
💡Navigate the key investor-led terms that leads care about – and which ones you actually need to worry about
💡Use ASAs (Advance Subscription Agreements) to help you close deals faster and build momentum towards your round
💡Access practical tools and frameworks to plan your outreach and manage the process
💡Hear how founders like you landed a lead investor and used that momentum to close their round
Our hosts🎤
Hatty Fawcett of Focused For Business makes it faster and fairer for start-up founders to raise equity investment.
Hatty has worked in three startups, raised investment for her startup and also managed Kelly Hoppen’s investments when she was on the TV show “Dragons Den”.
Focused For Business run the Funding Accelerator programme which has raised over £38 million for its graduates, over £10 million of which was raised in the last 12 months.
Hatty’s was a finalist in the Great British Entrepreneur Awards, and has been recognised as Adviser of the Year twice by Enterprise Nation.
Adam Phillips
Funding Associate, SeedLegals
Adam is a fundraising associate who has spent the last 2.5 years at SeedLegals helping founders secure capital and scale. Specialising in S/EIS Tax Relief, Advance Subscription Agreements, and traditional Funding Rounds.
He helped close nearly 200 investment rounds, often involving investment amounts up to £3 million, from a wide network including Angels, VCs, Family Offices, and CVCs. Adam is focused on providing the practical guidance startups need to successfully go from pitch to close.
About SeedLegals
We're the UK’s go-to platform for startup legals, funding, share options, SEIS/EIS and more.
Whether you're just starting out or gearing up for your next raise, SeedLegals is built to help founders move faster and smarter. Our tools make it simple to create and sign essential legal docs, close funding rounds, and reward your team – without burning time or cash on admin.
We’re trusted by 60,000+ startups and investors and power 1 in 6 early-stage funding rounds in the UK. If you're raising, hiring or just figuring out what’s next, we’re here to help you do it right.
More resources to help you get ahead:
💡Tips from Investors: Download our free ebook packed with insights from angels and VCs on what really makes a great pitch. 👉Get the ebook
📆If you prefer to speak to humans then feel free to book a free call with the SeedLegals team. 👉Book a call
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