Book club "Zero Click Marketing": Come discuss the new book by Amanda Natividad and Rand Fishkin
Welcome to the Rulebreaker Book Club! This is a business book club created as an extension of Revenue Rulebreaker. We discuss books that relate to our work.
This event is free but I'm asking attendees to commit to reading the book so we can have a great discussion.
This month's pick is Zero Click Marketing. It's coming out October 27 and you can pre-order it now.
From their website: Zero Click Marketing is the honest, tactical, occasionally unhinged, and aggressively footnoted guide to earning attention, building an audience, and growing a business on a web that has mostly stopped sending clicks.
More than half of Google searches now end without a click. Social networks reward content that keeps people on-platform. ChatGPT answers the questions that once sent visitors to your site.
This isn't a "how to go viral" manual. (We hate those odds.) It's also not a bloodless airport business book. It's the field guide we've been building and using ourselves since 2022, when Amanda gave the idea its name and we both began turning it into a practical system for marketers navigating a click-starved web.
Grab the book from the authors' site: https://zeroclickmarketing.co/book
I usually say you don't have to read the book but I'd really like you to for this one
You don't have to finish it, but I'm hoping to have a fruitful discussion about how to apply this book to our work and to do that, I need more people than just me who have read it.
This event is hosted by Lex Roman of Revenue Rulebreaker
Lex Roman (they/them) is an indie publisher and subscription marketer with over 450+ paid subscribers. They're the creator of Revenue Rulebreaker and The Paid Newsletter Playbook.
Lex is building their media business and bringing you along for the ride. This session is one resource of many.
Get their free newsletter at RevenueRulebreaker.com