The No-Budget Customer Acquisition Workshop
This workshop is designed for women.
Referrals, word of mouth, and organic inbound leads are valuable — but they are not always predictable.
So what do you do when you need more customers, bookings, orders, or project opportunities without immediately spending money on ads?
This hands-on workshop by “Earnest” business community is designed for women entrepreneurs who want to build a more proactive and controllable approach to customer acquisition.
We’ll focus on practical no-budget and low-budget strategies that can be adapted to B2B, B2C, service-based, product-based, online, and offline businesses.
The workshop will be led by Daria Tilikanova, an entrepreneur, business mentor, and founder who has launched, scaled, and sold businesses, and now works with founders and small business owners on growth strategy, offers, customer acquisition, and proactive pipeline development.
During the workshop, we’ll cover:
how to identify where your next customers can realistically come from;
how to activate your existing client, customer, and contact base;
how to create simple referral and “friends of friends” campaigns;
how to approach potential partners and collaboration opportunities;
how to use warm outreach without sounding pushy or salesy;
how to follow up with leads in a natural and professional way;
how to adapt your offer and message to your specific business model;
how customer acquisition works differently for B2B and B2C businesses.
You’ll leave with:
a clearer customer acquisition map for your business;
practical outreach and follow-up message drafts;
referral, partnership, or collaboration ideas;
stronger offer angles for proactive outreach;
a simple step-by-step action plan you can start using right away.
Please bring your laptop or tablet, access to your contact list, customer/client base, social media accounts, and any current materials you use to describe your product, service, or offer.
Special thanks to our partners and sponsors Startup Ecosystem Canada for supporting this event and providing the space and snacks for our event.