Who do we listen to? Rethinking influence for climate action

​How can we shift norms to create a greener future? One talk explores how cultural narratives and social barriers sustain holiday flying—and how reimagining the meaning of travel could disrupt these patterns. Another delves into the power of emotional framing in online environmental activism and the messaging strategies of climate action NGOs. Finally, we’ll examine how hair salons, as hubs of social connection, can serve as unexpected spaces for climate influence, with insights from sustainable salons across the UK. Together, these perspectives reveal how everyday conversations and spaces can drive meaningful change.