Zach Morrison, CEO of Tinuiti. How a Marketing Leader Managing $4B Helps PE-Backed Companies Win
In this live session, we’ll go inside Tinuiti, one of the fastest-growing independent performance-marketing firms in the U.S. (managing over $4B+ in digital media spend annually)—and explore how it scaled under two private equity sponsors (Mountaingate → New Mountain Capital).
Join Zach Morrison (CEO, Tinuiti) and Edwin Yun (Road To Carry) for an unfiltered look at:
How Tinuiti navigated two full PE cycles—founder-led to roll-up to growth platform
What KPIs matter most for PE-backed portfolio companies trying to win online
How AI, rising rates, and longer hold periods are reshaping digital strategy today
👥 Who Should Join
Private equity investors, portfolio-company executives, and operators who want to learn more about life under PE ownership and digital marketing.