AI Practice Session: Digital Fundraising with WIZE

​Most nonprofits have a donation page. Almost none have a real digital acquisition funnel behind it. That gap is why so much ad spend and content creation produces new email addresses that never turn into donors.

​In this session, Louis walks through how to build a digital fundraising funnel in WIZE, live: a content offer that earns an email address, a landing page built around it, and a welcome series that turns a new subscriber into a first-time donor before you ever ask for a gift. You'll see the actual prompts and drafts, not a slide deck.

​In this session, you'll see how to:

• ​Turn a single idea into a content offer (guide, quiz, mini-course) worth trading an email address for

• ​Draft landing page copy that answers what visitors get and how to get it, fast

• ​Build a welcome email series that earns trust before it asks for a gift

• ​Adapt the same funnel for a peer-to-peer campaign or a Google Ad Grant

​Who should attend: Development staff and solo fundraisers who want more of their website traffic and social followers turning into donors, without hiring an agency or a marketing hire.

​All attendees receive a free WIZE trial account to use during the session. If you’d like to explore WIZE ahead of time and follow along more easily, you can create your free account here.