Clap Back (Professionally): Using AI to Build Bridges and Reach New Customers

​The way you handle a single bad review can be the difference between a "digital pile-on" and a loyal new customer. In the spirit of this year’s "Scaling Bridges" theme, this workshop shows you how to use AI to turn potential conflicts into meaningful connections that grow your business.

We’ll introduce Emissary, a simple AI system you can train to respond to difficult reviews with clarity, professionalism, and your unique brand voice. You'll learn how to move beyond reactive "defense" and instead use customer feedback as a bridge to reach new neighborhoods and broader markets. No tech background required—just bring your toughest review.

You’ll walk away with:

• ​A custom AI assistant trained on your business voice, values, and boundaries.

• ​A reusable prompt system for Yelp, Google, and social media that builds trust at scale.

• ​Strategic methods for turning emotional reactions into growth opportunities.

• ​Confidence using AI as a support tool—not a replacement—for your judgment.