Making and targeting policy videos with AI • A Comms & Marketing Workshop
Making and targeting policy videos with AI
From prompt to feed: a hands-on workshop by Social Capital and The Right Street for communicators and marketing professionals
11 June 2026 | 18:30-20:30
@Ambiorix Centre, Square Ambiorix 7, Brussels
AI has rewritten the rules of video production. Anyone with a sense for storytelling and the right tools can now produce work that, until recently, required a crew, a budget, and a month of post-production.
But production was only ever half the job. Most videos, however well-made, are never seen.
In this 90-minute workshop, we walk you through the full lifecycle of a policy video, from a blank page to being seen by the right audience. Everything is demonstrated live, using a fictional Brussels trade association as our case study, so you can replicate it the moment you are back at your desk.
What you'll see, step by step
Concept and storyboard, built in minutes
Production using current-generation AI tools (the same ones we use on client work)
Uploading and optimising for YouTube
Setting up a targeted ad campaign that puts the video in front of the people who matter (policymakers, journalists, stakeholders, not your cousin in Antwerp)
Who's leading it
Marko Pandza, Creative Director and Partner at The Right Street, will walk you through the creation side, every prompt, every tool, every shortcut
Goran Karanovic, Head of Advertising at The Right Street, will then take that finished video and show you exactly how to ensure it reaches the right audience
What you'll walk away with
The confidence and the know-how to do this yourself, the following Monday morning.
Practicalities:
The workshop lasts 90 minutes, with arrivals from 30 minutes before
Drinks and conversation afterwards (the real reason anyone shows up in Brussels)
Free of charge, but spots are capped at 40 and the Brussels comms community is not small!
Not a member yet? Join us quickly and for free here.
If your plans change after registration, please let us know at least 48 hours in advance so we can allocate your seat to someone else.