What You Need to Succeed in 2026: A Brand Building & Marketing Workshop w/ Live Q&A
About This Session
This session is a preview of how we think and work inside The Serve, a 6-week brand marketing program by Creating Forward Studio X League of Originals, for beauty, wellness, and lifestyle CPG brands who are in growth mode.
Most brands don’t stall because they’re not good enough, underfunded, or bad at marketing.
They stall because they’re building on top of something unstable.
They’re missing the essential foundation that brands need to succeed.
They stall because they get stuck in the weeds, stacking tactic on tactic.
They’re missing the essential marketing ecosystem that businesses need to grow.
In this live session, we’ll break down what actually makes a brand work in 2026 — beyond trends, tactics, or “do more content” advice — and why so many strategies fall flat even when the effort is there.
This is a state of play conversation for founders, early stage teams, and brand marketers who are already in-market and want to understand:
why certain brands keep compounding
why others feel stuck fixing the same things over and over
and what foundations actually support sustainable growth
What We’ll Cover
What actually makes a brand work in 2026 and beyond
Why most “strategy” fails without a strong foundation, and what that foundation really is.
The difference between effort and traction
How to tell if your marketing problem is execution, positioning, or connection.
The role of BFF-Level Customer Connection
Why obsession-level brands don’t just target customers, they understand them deeply, in their own words.
Using real customer data and social proof to increase sales
If your brand has traction, you already have insight. We’ll talk about how to use it to make better marketing decisions.
Interactive Exercise: The Sticky Brand Sense Check
We’ll walk through a live reflection to help you spot what’s clicking, what’s disconnected, and what might be missing.
Who This Is For
This session is for:
Founders of beauty, wellness, and lifestyle, food and beverage consumer brands already in-market
Marketing managers or brand leads responsible for growth and connection strategy
Early-stage teams that are seeing traction but want more consistency and structure
What You’ll Walk Away With
A clearer understanding of what actually makes brands work today
Language to describe what’s happening in your business
A sharper lens for evaluating your marketing decisions
A preview of the thinking and frameworks inside The Serve
About Your Host
Sax is the Head Coach of The Serve and the founder of Creating Forward Studio, where she is a brand marketing mentor and coach for beauty, wellness, and lifestyle consumer product brands.
Her work focuses on helping founders and brand teams understand what’s working, what’s blocking growth, and how to build marketing systems rooted in real customer connection, not guesswork.
Save Your Spot
👉 Register to join us live on January 14