WEBINAR: Marketing Strategies to Attact Capital for RWA and Tokenization
The RWA market hit $34.5B in May 2026. Up 100%+ year-on-year. BlackRock, JPMorgan, Citi, Goldman Sachs - institutional capital is already deploying into tokenized assets. The gap between having a compliant RWA product and actually attracting capital to it is a marketing problem.
RWA marketing sits at the intersection of TradFi credibility and crypto distribution. Most teams treat it like a token launch. Institutional allocators and crypto-native yield seekers are different buyers, and they need different messaging, different channels, and a different trust architecture.
Join Tim Haldorsson (Founder and CEO, Lunar Strategy) and Jack Haldorsson (Co-founder and Managing Partner, Lunar Strategy) for a live session on what actually moves capital for RWA and tokenized asset protocols in 2026.
About Your Speakers
Tim Haldorsson is Founder and CEO of Lunar Strategy, in the crypto space since 2017 and active in institutional crypto since 2022. Cointelegraph Innovation Circle contributor and author of two books on crypto marketing. Organizer of the Crypto x AI Conference in Lisbon.
Jack Haldorsson is Co-founder and Managing Partner at Lunar Strategy, active in the crypto space since 2017. He's helped 100+ Web3 projects scale and launch across RWA, DeFi, and L1 ecosystems, and leads Creator Wire, Lunar's 1,000+ creator network.
Session Overview:
Presentation: RWA & Capital Markets Marketing in 2026 - Tim Haldorsson & Jack Haldorsson
Live Q&A: Bring your questions. Get direct answers from Tim and Jack on your specific RWA marketing challenges.
Who this is for
Founders, growth leads, and marketing teams at RWA projects, tokenized asset protocols, and institutional crypto companies at any stage.
Date: Friday, May 29-th | 10:00 AM GMT
Format: Free online stream via Google Meet
Spots are limited.