From Offline Chaos to AI-Powered Marketplace: Building Scalable Supply, Demand & Trust in Emerging Markets

​Getting your first customers is hard. Scaling beyond them is harder. Many founders reach traction only to discover that growth doesn't automatically create trust, retention, or sustainable demand. Whether you're building SaaS, marketplaces, fintech, or AI products, the challenge remains the same: how do you consistently attract customers, balance supply and demand, and create systems that scale without breaking?

​Emerging markets are filled with opportunity, but also complexity. Customers are offline, service providers are fragmented, trust is low, and traditional growth playbooks often fail. Yet these challenges can become powerful competitive advantages when approached correctly. Few founders understand this better than Amos Kimani, Founder and CEO of Tausi App, who built one of East Africa's leading beauty-tech platforms by solving real-world marketplace problems with technology and AI.

​In this session, Amos will share the practical lessons, growth frameworks, and hard-earned insights behind scaling Tausi from an idea into a platform serving thousands of customers and beauticians across multiple markets. You'll learn how to solve the marketplace "chicken-and-egg" problem, build trust at scale, leverage AI to improve matching and customer experience, and create growth systems that continue working as your business expands.

​You'll leave with actionable strategies for building supply and demand simultaneously, using AI as a genuine growth lever rather than a buzzword, and creating scalable trust mechanisms that drive retention and referrals. Whether you're building a SaaS company, marketplace, or AI-enabled product, you'll gain practical insights that can help accelerate your journey from traction to $1M ARR and beyond.