How to Tell the Story of Your Product Through a Demo
A 1–1.5 hour working session to help you shape a demo video that grabs attention and keeps people watching till the end.
We’ll use simple storytelling, narrative structures and metaphors to turn what you do into a clear and engaging story.
- Understand what makes someone stay beyond the first 10 seconds.
- Figure out what your audience really needs to know.
- Decide what to say, what to leave out, and what can be shown instead.
- Find the simplest story that communicates your product without losing what makes it unique.
- Shape the story into a clear flow for your demo.
- Turn that flow into a script you can actually use.
By the end, you should have a clear story and a working script for your company/product demo.
Speaker
Vivek Raju is a Narrative Consultant at Kathasys, helping startups and teams turn complex ideas into compelling stories. LinkedIn
With 10+ years of experience across storytelling, design, service design and facilitation, he has worked with teams to sharpen how they communicate their products and ideas.
He brings a strong focus on narrative design, helping founders move beyond features and tell stories that make people care
Connect with Vivek on Linkedin
Hosted by The GTM School
A joint community initiative by AI Learn Circle × Women in Product Marketing, bringing builders and experienced GTM operators into the same room to learn, execute and figure out what actually works. This season, The GTM School is hosting a 15–20 event series running from the last weekend of August through the first week of October 2026.
Community Partner: Quash
We’re excited to have Quash supporting this session and helping builders move faster without letting testing become a bottleneck.
Come figure out who actually buys. Then go talk to them.