How to Get Users Value in 60 Seconds or Less
This isn't for everyone... but if you're watching users sign up and disappear before they ever see what your product can do -- what I'm about to show you could change everything.
The average SaaS product takes 3+ days to get a new user to their first meaningful outcome.
The fastest-growing AI companies? 60 seconds or less.
That's not a small gap. That's the difference between winning your category and watching someone else take it.
Hey, I'm Wes Bush, bestselling author of Product-Led Growth & The Product-Led Playbook. I've helped 400+ SaaS companies build self-serve revenue engines and generate over $1B in self-serve revenue.
We've been helping founders -- even with complex products that historically take 7-14 days to get users to value -- compress that to 1-2 minutes for the first value moment.
Here's the shift most teams haven't internalized yet:
- PLG 1.0 was about making it more efficient for users to get to value. Your user still does the majority of the work.
- PLG 2.0 -- where we are today -- is where AI does the majority of the work.
That's not an optimization. That's a complete overhaul of how your product delivers value. And that's exactly what we're going to walk through in this workshop.
On March 26th from 11:00 AM - 12:30 PM EST, I'll take you through the exact 5-step process we use to get users to value in 60 seconds or less:
✅ Step 1: Define Your "First Strike" -- Get crystal clear on what a realistic first moment of value looks like in 60 seconds or less
✅ Step 2: Map the Current Path -- Walk through every step a new user takes today. What feels like "a few steps" is usually 40-50+
✅ Step 3: Design the New Path -- Redesign the journey with AI. Delete every step between signup and value
✅ Step 4: Build the Clickable Prototype -- Turn your new path into a working prototype. No coding required
✅ Step 5: Showcase -- Real examples from three companies that have actually done this. See the before/after and what they shipped
You'll walk away with a game plan for how to make your product get users to value faster than ever before.
After the five steps, we'll do live Q&A. Plus there's a special bonus for everyone who attends live -- you will not get access to it otherwise.
🎟️ Reserve Your Free Spot Now →
Spots are free, but space is limited to 500 attendees.
💡 Pro tip: Bring your product and growth leaders. This isn't a simple optimization for your product -- it's a complete overhaul of how you deliver value. The biggest breakthroughs happen when the people who own activation see the gap firsthand.
See you there!
-Wes
P.S. If your product still makes users do the work instead of doing the work for them, this workshop will feel uncomfortable. That's the point.
90 Minutes. Five Steps. A Faster Path to Value.