Brand Building Across Culture: From Calvin Klein to PSG

​Join us for a fireside chat with Dana Sass, Head of ICP Production and brand strategist currently leading branding initiatives for Paris Saint-Germain (PSG). With over 15 years of experience across luxury, fashion, hospitality, and venture-backed consumer brands, Dana has worked at the intersection of creativity, strategy, and cultural storytelling.

​In conversation with a moderator from INSEAD, Dana will share insights from her career — from her time as Head of Global Strategy at Calvin Klein to her work shaping the evolving brand ecosystem of PSG. The discussion will explore how iconic brands balance heritage with innovation, attract new audiences while retaining legacy customers, and expand beyond their traditional domains to become cultural platforms.

​The fireside chat will be followed by an audience Q&A.