Alicante. How AI can transform your marketing
Projector Community (by Projector Institute) presents a community-focused talk exploring how AI is transforming modern marketing, performance acquisition, and business growth.
Featuring:
Ruslan Quasar (User Acquisition Team Lead at Gismart)
AI is transforming every aspect of modern marketing — from audience engagement and content creation to campaign optimization and performance growth. In this session, we’ll explore how AI-powered tools are changing the way marketers work, create, and scale results.
The talk will focus on practical experience, real-world case studies, and actionable insights into how AI is reshaping marketing today.
We’ll discuss:
How user engagement is evolving in the age of AI
How creative professions, such as design and copywriting, are adapting to new tools and workflows
How businesses can scale performance marketing campaigns more efficiently using AI-powered solutions.
This event is organized by Projector Global Community ambassadors:
Mariia Cherepnova (Senior Product Designer at 111Techs)
Lana Palamarchuk (CEO at BlessedPath by Gismart)
Olha Ratinova (Senior Product Designer)
Yaroslav Kryzhanivsky (Brand Designer & Art Director)
Hosts & Partners:
Projector Community (by Projector Institute) — AI-focused non-commercial global creative and tech community for tech professionals. Founded by the online institute Projector, originally from Ukraine and now active in 25+ cities worldwide — from Berlin and Lisbon to San Francisco.
DARKMODE — an email marketing agency.
111Techs — 111Techs is a creative studio that transforms ideas into impactful digital products. We combine strategy, design, and development — from concept to delivery — to build brands that are not only functional, but intuitive, scalable, and built for growth. Powered by people and enhanced by AI, we create human-centered solutions that evolve with users and drive long-term value.
Gismart — a global mobile app company focused on Health & Wellness, Utilities, and Music products. With over 1 billion downloads worldwide, Gismart develops digital experiences that help millions of people improve their everyday lives through technology.
Speaker:
Ruslan Quasar — User Acquisition Team Lead at Gismart.
Ruslan leads User Acquisition at Gismart, scaling wellness and fitness apps through performance-driven Google Ads campaigns across Demand Gen, PMax, Search, and Display. Over the past 10 months, he scaled UA spend 5x with Demand Gen campaigns, leveraging AI-powered ad solutions to drive measurable business outcomes. With 8 years of digital marketing experience, he focuses on turning Google's performance stack into sustainable growth engines for consumer apps.